2023 Princeton Football
In August, I had the privilege of collaborating with Princeton Football, contributing to the development of their visual identity for the season and providing ongoing support with templates and unique graphics. Three mood boards were crafted to explore the design styles Princeton Football aimed to embrace for the 2023 season. Inspiration for these boards was drawn from archival texts, current design trends, and the powerful symbolism of a tiger. The final focus emerged as a refined amalgamation of select elements from these mood boards, creating a polished, distinctive look that resonates with Princeton Football's culture while maintaining a modern aesthetic.
The graphics showcased below primarily consist of templates and weekly creations designed to aid in the recruitment of talented players for Princeton Football. Recognizing the need for these templates to be user-friendly for non-designers, I incorporated numerous smart objects and easily editable layers. This ensures quick modifications can be made without the back-and-forth typically required with a designer. Emphasizing ease of use was a priority, while still adhering to the branded look I developed.
In crafting the overall branded aesthetic, I curated a collection of textures, patterns, fonts, and accent pieces, serving as foundational elements for each graphic produced this season. 3D Ivy elements were strategically utilized to frame many design pieces, patterns were inspired by architectural motifs found on campus buildings, and the fonts incorporated included both branded and archival text-inspired selections. Additionally, a displacement map was created for headlines, employing branded stripe patterns to bestow Princeton Football with a distinctive appearance, setting them apart within the competitive landscape of the Ivy League.
